MarginMeter
MarginMeter is AI commercial intelligence for Amazon FBA businesses. Connect Amazon, enter your landed product costs, and MarginMeter analyses your business down to product level to identify what is hurting profitability, explain why it is happening and show what to do next.
Then it keeps watching.
MarginMeter is built to continuously monitor the commercial health of your Amazon business and to provide a clear weekly review of what changed, what needs attention and where margin may be at risk.
Reported margin
14.2%
True contribution
6.8%
Finding: Advertising is consuming 90% of contribution on this product. Reviewing campaign targeting is recommended.
The problem
Amazon retail can look highly profitable at first glance. But once FBA fees, advertising, returns, promotions, storage, customer issues and product costs are taken into account, individual products can tell a very different story.
And when a business has hundreds or thousands of SKUs, no operator can realistically monitor every product, fee, advert, return and customer signal manually.
MarginMeter drills down to product level and explains, in plain English, what is driving the problem.
MarginMeter brings the commercial data together, identifies the likely cause, quantifies the financial impact and tells the operator what needs attention first.
The first scan
When MarginMeter first connects to an Amazon FBA business, it performs a commercial scan across the products and available Amazon data.
Instead of presenting another wall of charts, it identifies the issues that actually need attention and ranks them by commercial importance.
Authorise MarginMeter to retrieve the Amazon seller data required for commercial analysis.
Provide the current landed cost of each product.
Sales, refunds, Amazon charges, FBA costs, advertising, inventory, returns and product economics are analysed together.
The most commercially significant issues are surfaced first, with the probable cause and the next action.
684
Products analysed
23
Issues identified
£8,420
Est. margin at risk
Figures shown are illustrative of the MarginMeter output format and are not customer results.
Product-level diagnosis
MarginMeter does not stop at telling you that a product has a poor margin. It investigates the commercial signals around that product to determine what may be causing the problem.
Product 2149
Issue detected: Profitability deteriorating
What MarginMeter sees
Gross product margin remains healthy, but advertising costs and returns have increased.
Likely cause
Advertising efficiency has deteriorated and customer return feedback shows a recurring product issue.
Commercial impact
Estimated £1,260 margin at risk over the next 90 days.
Recommended action
Review the recurring customer issue, reduce uneconomic advertising activity and monitor the product before increasing spend.
Customer return comment
“The strap is too short to wear this as a crossbody bag.”
MarginMeter detected
Unusually high return rate, with comments repeatedly citing strap length.
Likely cause
Listing shows the bag as crossbody, but the strap is too short for that use.
Recommended action
Add strap and drop measurements to the listing, and review the strap length for the next production run.
Customer return comments
“Zip keeps jamming.”
“Zip difficult to open.”
MarginMeter detected
Multiple returns cite the same component, not unrelated reasons.
Likely cause
Possible recurring product-quality issue rather than a preference.
Recommended action
Inspect remaining stock, compare complaints by production batch, and raise the defect with the supplier.
MarginMeter detected
The product is profitable before advertising, but ad spend consumes most of its contribution.
Why it matters
Revenue is growing without producing enough incremental profit.
Recommended action
Identify the campaigns and search terms responsible, and reduce or redirect spend where the economics don't hold.
MarginMeter identifies what is wrong, why it is happening, what it is costing and what to do about it.
What MarginMeter does
Bring together sales, product cost, Amazon fees, advertising, returns, promotions and other relevant costs to understand the real economics of individual products.
Go beyond ACOS and ROAS. Identify products, campaigns and advertising activity that generate sales but fail to generate adequate contribution.
MarginMeter analyses the reasons customers give for returns — not just the return rate. It reads return comments at scale to identify recurring themes, product defects, listing expectation gaps and other patterns that may be damaging margin.
Identify when discounting or promotional activity increases turnover but reduces actual profitability.
Highlight slow-moving stock, cash tied up in inventory, stockout risks and products that may not justify further investment.
Identify unusual changes in fees, returns, advertising, conversion, pricing, inventory or product economics that deserve investigation.
It doesn’t stop after the first scan
The first analysis finds the problems that already exist. MarginMeter is designed to keep monitoring the business for what happens next.
Ordinary changes can be included in a weekly commercial review. Significant changes can be escalated as alerts so the operator does not have to continually search Amazon reports for problems.
Every Friday
Return comments show an emerging quality concern
Advertising has moved below break-even
Conversion has fallen despite stable traffic
Discounting increased sales but reduced contribution
Estimated margin at risk
£1,460
Priority action
Investigate the emerging product issue before increasing advertising spend.
Issues resolved
MarginMeter is designed not only to identify problems, but to track what happens after action is taken.
Detect. Diagnose. Act. Measure.
Outcome measurement is part of the evolving private-pilot capability. No historical customer savings are being claimed.
Estimated contribution improvement
£310 per month
What makes MarginMeter different
Amazon already provides enormous amounts of data. The problem is not access to more numbers. The problem is knowing what those numbers mean commercially.
MarginMeter is designed to act as an AI commercial control system for an Amazon FBA business — analysing products, costs, advertising, returns, inventory and customer signals together, then explaining what deserves attention in language an operator can understand.
MarginMeter aims to answer
Thousands of products. Millions of data points. One clear commercial view.
Who it is for
MarginMeter is built specifically for brands and businesses selling through Amazon Marketplace using Fulfilment by Amazon.
It is intended to work across businesses carrying many products, where manually monitoring every SKU, fee, advert and return becomes impractical and margin problems can go unnoticed for months.
Security and data
About
MarginMeter is developed by Divine Life Ltd, a UK company developing commercial intelligence software for e-commerce businesses.
MarginMeter is currently in private pilot testing with its first Amazon FBA business ahead of wider release.
The first pilot is being used to validate the calculations, diagnosis and monitoring logic against a real operating Amazon FBA business before wider customer testing begins.
The aim is simple: turn complex Amazon data into clear commercial decisions.
Join the MarginMeter private pilot and help shape a new approach to Amazon commercial intelligence.
Join the pilot